Best Practices for Setting Up Sticky Add to Cart - TVARKA on Shopify
This guide explores the best practices for implementing this essential feature using the "Sticky Add to Cart - TVARKA" app for Shopify stores, helping merchants boost conversions while enhancing the shopping experience.
In the fast-paced world of e-commerce, every click matters. When potential customers have to scroll back to the top of a product page to add an item to their cart, precious moments are lost - and those moments can be the difference between a completed sale and an abandoned cart. Sticky add to cart widgets have emerged as a simple yet powerful solution to this common friction point, keeping the purchase option visible no matter where customers are on the page.
This guide explores the best practices for implementing this essential feature using the "Sticky Add to Cart - TVARKA" app for Shopify stores, helping merchants boost conversions while enhancing the shopping experience.
Tips to Set Up the "Sticky Add to Cart - TVARKA" on Your Shopify Store
Setting up the TVARKA app involves a straightforward process that most store owners can complete in under 10 minutes:
1. Installation
Begin by adding the app to your Shopify store:
- Visit the Shopify App Store and search for "Sticky Add to Cart - TVARKA" or follow this link
- Click "Install" to begin the installation process
- Grant the necessary permissions when prompted
2. Configuration
Once installed, you'll come across 4 main configuration tabs to achieve the flexibility of your Sticky Add to Cart:
- "General settings": In this tab you can choose how the button should act after clicking (e.g. add to cart only, redirect to cart, redirect to checkout (Buy now)) and also what information elements to display on the widget. Options include product photo, title, price, discount, two product options (e.g., "color" and "size") and also the quantity selector.
If your products have three options - please contact us and we will be able to help you set it up. - "Design": Customize the Sticky add to cart widget's color scheme, button appearance, corner radius, "Out of stock" and "On hover" button states, quantity selector design. These settings help maintain your brand's visual identity.
- "Content": Modify the text displayed on the main "add to cart" button and the "out of stock" button.
- "Display": Determine where the sticky add to cart widget appears: all products, specific products, or particular collections.
3. General settings
It's time to decide what information you are planning on showing on your Sticky Add to Cart widget:
- Button click action - Add to cart only, Redirect to cart page, redirect to checkout (Buy now). If you want to reduce the users time spent on the shop and initiate the checkout faster we recommend setting "Buy now"!
- Product photo - stores which has really great images of their products or emphasizes their products by photos is encouraged to leave it on "Show".
- Product title - some stores has really lengthy product titles so consider leaving it hidden.
- Product price / Compare at Price - most of the time the price and discounted price is one of the key deciding factors for users to add the product to the cart and checkout later. We encourage leaving the product price visible, this gives user urgency to buy the product while the deal is there.
- Option Control - Options helps user decide which product variant to buy also leaving the buyer informed about their decision.
- Quantity Selector - Quantity can help your customers choose more than one product of their selection. This is very useful for products which are most of the time consumed or used numerous times and might come in handy if they buy a few at the same time.
4. Design
Secondly, configure the widget look and feel, the application provides customization options to make the widget match your store design:
- Button Design (Default, on hover, out of stock): You can change the background color, corner radius, text color seperately for each of the states you have.
- Widget Design: the widget background color, border color, product title, price and discounted price color.
- Quantity Selector: background color of quantity selector, text color, border radius and border color can be changed.
The best practices is to follow your overall theme design, try not to use outstanding or unnatural colors for the text and background which would make the widget look not a part of your Shopify store.
5. Content
As a next step, set up the text which will appear on the button when it is active and also once the product is sold out.
6. Display
Finally, select the position of the Sticky Add to Cart widget :
- Top : It will stick at the top of the shop once passed the main add to cart button.
- Bottom: It will stick at the bottom of the shop once passed the main add to cart button.
Both options are equally efficient, try testing it out on your store to decide which one is more likely to be more useful for your customer.
Also, here you have a possibility to choose where you want to display the widget: all products, specific products or specific collections. This is especially beneficial when you want to display the widget for the products which may have a longer scroll or there is a possibility the customer might need a reminder to add the product to the cart.
7. Test and iterate
Right now you should have a really effective Sticky Add to Cart widget. Considering the setup complete:
- Preview the widget on different product pages
- Test the complete purchase flow using the sticky widget
- Check appearance on various devices and screen sizes
- Gather initial feedback from team members or trusted customers
Success Stories from Real Stores
Many Shopify merchants have seen remarkable results after implementing the "Sticky Add to Cart - TVARKA" solution:
Fashion Retailer Case Study
A boutique clothing store implemented the sticky widget and saw:
- 8% increase in add to cart metric
- 10% increase in average order value
Healthcare Goods Store Example
A furniture and decor retailer with detailed product descriptions adopted the sticky widget and experienced:
- 8% increase in conversion
- 9% increase in add-to-cart rates
Conclusion: Transform Your Product Pages with Sticky Add to Cart
Implementing a sticky add to cart widget represents one of the highest-ROI improvements available for Shopify stores. By keeping the path to purchase visible throughout the product exploration journey, merchants can significantly reduce friction and capture sales that might otherwise be lost.
The "Sticky Add to Cart - TVARKA" app makes this powerful feature accessible to stores of all sizes, with no coding required and extensive customization options. The combination of ease of implementation and meaningful performance impact makes this a must-have addition to any serious Shopify store.
